AAX connects buyers and sellers of Acceptable Ads—unobtrusive ads designated by the independent Acceptable Ads Committee. By creating a bridge between the needs of publishers and marketers and the wants of an audience of almost 200 million, AAX signals its commitment to help shape an ad ecosystem that is:
User research shows that 83% of ad-blocking users are happy to see ads that respect user experience.
AAX is an ad exchange that serves only Acceptable Ads.
The majority of over 1 billion ad blocking users worldwide filter ads, rather than blocking them all.
AAX is transparent, programmatic, user-consented, and brand-safe: an exchange capable of reaching users seeking an alternative ad experience.
Reach a consenting, engaged audience of young, educated, and high-income individuals.Learn More
Generate incremental revenue by significantly monetizing the ad-blocking audience, while acting as a vanguard of positive user experience.Learn More
Ensure favorite content remains free while participating in a positive, supportive browsing experience.Learn More
A free tool to help publishers measure how much they would generate by displaying Acceptable Ads to the audience of consenting ad-block usersSee Demo
We’re a programmatic marketplace dedicated to building a fairer web through re-establishing the balance of the ad ecosystem.Home