Ad blocking users are considered one of the keys in strengthening and revitalizing the ad ecosystem.
This is a group that bends the rules of brand discovery, prioritizes being well-informed, and understands the issues surrounding privacy. Our study “10 Things You Didn’t Know About Ad Blocking Users,” gleaned from consulting the data treasure trove at the GlobalWebIndex (GWI), touches upon all of these and more, as it looks into the desires, interests, and concerns of this dynamic demographic.
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About ad blocking users
People who have an ad blocker installed on their devices lead the pack in terms of early adoption, curiosity, and digital fluency. This is a group that bends the rules of brand discovery, prioritizes being well-informed, and understands the issues surrounding privacy. In addition to the above report, our hunt through the treasure trove of GWI data revealed some useful, noteworthy, and surprising facts about ad blocking users— from their habit of digital content purchasing to their passion for motorsports. Learn more.
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