This is a group that bends the rules of brand discovery, prioritizes being well-informed, and understands the issues surrounding privacy. Our study “10 Things You Didn’t Know About Ad Blocking Users,” gleaned from consulting the data treasure trove at the GlobalWebIndex (GWI), touches upon all of these and more, as it looks into the desires, interests, and concerns of this dynamic demographic.

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More insights

About ad blocking users

People who have an ad blocker installed on their devices lead the pack in terms of early adoption, curiosity, and digital fluency. This is a group that bends the rules of brand discovery, prioritizes being well-informed, and understands the issues surrounding privacy.
In addition to the above report, our hunt through the treasure trove of GWI data revealed some useful, noteworthy, and surprising facts about ad blocking users— from their habit of digital content purchasing to their passion for motorsports. Learn more.

Upcoming Webinar

The Revenue Boost You Could Use Right Now—Ad-Blocker Traffic

This webinar, held in partnership with AdMonsters on April 30 at 1pm EST, will help you understand the various approaches to re-engaging the highly active, tech savvy and educated audience using ad blockers. It will also examine what we can learn from ad blocking user behavior in building more user-friendly ad products and sustainable monetization strategies for a new digital media age.

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