Measure the potential revenue lift of monetizing an
untapped ad-blocking audience.
Pageviews play a key role in online publishers’ success. A high percentage of ad blocking users are digital natives and generate high numbers of pageviews.
Measure revenue generated by displaying Acceptable Ads to an audience that uses content-filtering software...but is also willing to see respectful, unobstrusive advertisements.
By understanding the sources of additional users, it’s possible to measure the quality of new traffic.
are young, highly-educated, and employed with high salaries.
are more likely to buy products and make other purchases after seeing an ad online.
spend more money online than non ad blocking users.
are valuable to advertisers and can generate incremental revenue.