Following the filing of a new suit against eyeo by Axel Springer (the fourth one so far, based on copyright infringement grounds), Digiday published a short review of the contentious relationship between the two companies
MediaPost reports of a new form of malvertising that only impacts ads served via programmatic exchanges; the overwhelming majority of attacks occurr on mobile devices
eMarketer podcast covers how payments are performed in the programmatic display world
Digiday article suggests that Sizmek filing for chapter 11 is only a symptom of underlying issues within the Adtech industry as a whole: unsustainable debt levels, the duress on third-party cookies, lengthy payment terms and more
- Following adoption of its ads.txt initiative, IAB released a new specification (Sellers.json), this time with the intention of raising levels of trust among ad buyers in the middlemen involved in the selling and reselling of impressions. Digiday issued a short report on the tool.
- adExchanger published a compelling review of two contradicting trends currently taking place in the publishers’ landscape – complexity vs. simplicity, and Google as the surprising champion of the latter
- Digiday interviews reddit COO Jen Wong about its plans for future development, its current relationships with publishers and its monetization strategies
- Industry roundups