Following the filing of a new suit against eyeo by Axel Springer (the fourth one so far, based on copyright infringement grounds), Digiday published a short review of the contentious relationship between the two companies
Digiday article suggests that Sizmek filing for chapter 11 is only a symptom of underlying issues within the Adtech industry as a whole: unsustainable debt levels, the duress on third-party cookies, lengthy payment terms and more
- Following adoption of its ads.txt initiative, IAB released a new specification (Sellers.json), this time with the intention of raising levels of trust among ad buyers in the middlemen involved in the selling and reselling of impressions. Digiday issued a short report on the tool.
- adExchanger published a compelling review of two contradicting trends currently taking place in the publishers’ landscape – complexity vs. simplicity, and Google as the surprising champion of the latter
- Digiday interviews reddit COO Jen Wong about its plans for future development, its current relationships with publishers and its monetization strategies
- Industry roundups