Benefits of Siging Up

  • Access to 200M+ Premium Users
  • No Loud Intrusive Ads
  • Reach out to our Exclusive Audience
  • No Hidden Fees

Make more revenue on blocked ads

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  • 30%

    Internet users use
    ad blockers

  • 30%

    Internet users use
    ad blockers

  • 30%

    Internet users use
    ad blockers

What are Acceptable Ads?

To ensure transparency and fairness, the following rules have and will always apply to everyone without expectations

  • Placement

    Ads should not disrupt the users natural reading flow. Ads should instead be placed above, beside or below the primary content.

  • Distinction

    Ads should be clearly marked with the word “advertisement” or a reasonable equivalent.

  • Size

    There are strict size requirements for individual ad sizes, as well as the total space occupied by ads.

The Acceptable Ads Committee

The independent Acceptable Ads Committee (AAC), established in 2017, creates exceptional ad standards. This improves user experience while delivering real value to content publishers and online advertisers.

Ad blocking is dead.
Ad flitering is the future

AAX is transparent, programmatic, user-consented, and brand-safe: the only exchange capable of reaching users seeking an alternative ad experience.

A new kind of Ad Exchange

AAX connects buyers and sellers of Acceptable Ads—unobtrusive ads designated by the independent Acceptable Ads Committee. By creating a bridge between the needs of publishers and marketers and the wants of an audience of 150+ million, AAX signals its commitment to help shape an ad ecosystem that is

  • Respectful

    User research shows that 83% of ad-blocking users are happy to see ads that respect user experience.

  • Healthy

    AAX is the single ad exchange that serves only Acceptable Ads.

  • Sustainable

    The majority of over 1 billion ad blockers worldwide filters ads, rather than blocking them all.

Who are you?

  • Demand Partners

    Reach a consenting, engaged audience of young, educated, and high-income individuals

    Learn More
  • Demand Partners

    Reach a consenting, engaged audience of young, educated, and high-income individuals

    Learn More
  • Demand Partners

    Reach a consenting, engaged audience of young, educated, and high-income individuals

    Learn More

Blockmeter

A free tool to help publishers measure how much they would generate by displaying Acceptable Ads to the audience of consenting ad-block users

See Demo blockmeter

Our customers
love what we do

  • Forbes
  • USA Today
  • Forbes
  • USA Today
  • Forbes
  • USA Today