What are Acceptable Ads?
To ensure transparency and fairness, the following rules have and will always apply to everyone without expectations
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Placement
Ads should not disrupt the users natural reading flow. Ads should instead be placed above, beside or below the primary content.
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Distinction
Ads should be clearly marked with the word “advertisement” or a reasonable equivalent.
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Size
There are strict size requirements for individual ad sizes, as well as the total space occupied by ads.
The Acceptable Ads Committee
The independent Acceptable Ads Committee (AAC), established in 2017, creates exceptional ad standards. This improves user experience while delivering real value to content publishers and online advertisers.
Ad blocking is dead.
Ad flitering is the future
AAX is transparent, programmatic, user-consented, and brand-safe: the only exchange capable of reaching users seeking an alternative ad experience.
A new kind of Ad Exchange
AAX connects buyers and sellers of Acceptable Ads—unobtrusive ads designated by the independent Acceptable Ads Committee. By creating a bridge between the needs of publishers and marketers and the wants of an audience of 150+ million, AAX signals its commitment to help shape an ad ecosystem that is
Who are you?
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Demand Partners
Reach a consenting, engaged audience of young, educated, and high-income individuals
Learn More -
Demand Partners
Reach a consenting, engaged audience of young, educated, and high-income individuals
Learn More -
Demand Partners
Reach a consenting, engaged audience of young, educated, and high-income individuals
Learn More
Blockmeter
A free tool to help publishers measure how much they would generate by displaying Acceptable Ads to the audience of consenting ad-block users
See Demo
