30
April 2020
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The COVID-19 pandemic has not spared digital media monetization: while many sites are witnessing record-breaking traffic, guaranteed spend is drying up and programmatic CPMs are plunging. Publishers are scrambling to find new revenue streams—though there is an opportunity already in their midst.

Ad-blocking users are too often written off as “lost traffic” when studies show they can help revenue efforts when given the right incentives—anything from less intrusive advertising to the ability to pay cash for content. Considering ad-blocking users can average 15% of traffic, that’s potential revenue you should start capturing immediately.

This webinar will help you understand the various approaches to re-engaging the highly active, tech savvy and educated audience using ad blockers, while also examining what we can learn from ad blocking user behavior in building more user-friendly ad products and sustainable monetization strategies for a new digital media age.

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We’re a programmatic marketplace dedicated to building a fairer web through re-establishing the balance of the ad ecosystem.

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