The appointment of Omayra Cruz as SVP Account Management reflects AAX’s increased focus and commitment to customer service excellence
AAX, the leading ad exchange dedicated to recovering revenue lost to ad blockers, strengthens its leadership team with a new Senior Vice President Account Management hire. Omayra Cruz is joining AAX’s leadership team, where she will be responsible for driving success for AAX publishers, reporting to AAX CEO, Scott Schwanbeck. As SVP Account Management, her primary role will be to drive strategic initiatives aimed at giving the best experience to the ever-growing list of AAX publishers.
“We’re working to realize sustainable and impactful publisher revenue that preserves user experience and creates value for brands,” Cruz said. “AAX helps publisher partners derive significant, incremental ad revenue from their content while remaining mindful of the user experience.”
Cruz is an accomplished leader in the ad tech space, with extensive expertise in publisher monetization. She joins AAX from Minute Media, where she served as VP Publisher Business Development, having previously held a senior leadership role at YieldMo. She holds a PhD in Literature from UC San Diego, MA in Cultural Studies from University of Leeds, and a BA in Philosophy from University of Tampa.
“We’re very excited to welcome Omayra to AAX,” says AAX CEO Scott Schwanbeck. “Her deep Publisher experience and her analytical and process-driven approach to customer success make Omayra the perfect fit for AAX and our customers,” continues Schwanbeck.
AAX allows publishers, advertisers and users to benefit from a healthy, respectful and balanced ad ecosystem. We’re a programmatic ad exchange dedicated to serving a highly coveted audience of more than 250 million consumers that have consented to see user-friendly, respectful ads designated as “acceptable” by the Acceptable Ads Committee’s criteria. AAX’s mission is to foster a new type of marketplace—an ad exchange capable of reaching users seeking an alternative ad experience, driving significant incremental revenue to Publishers who’ve lost revenue due to ad blocking and offering buyers access to premium inventory and audiences from our direct-to-publisher deals.